---------- FashionFirstLunchLater: Fashion for the eco-conscious

Wednesday, July 16, 2008

Fashion for the eco-conscious

Rogan Gregory designer of one of my favorite designers,Rogan, is all about saving the environment with casual, monochromatic clothes for both sexes. His denim ranges from $250 and up, slogan tees up to $62 and slouchy sweaters a bit over $200. His Tribeca and Bowery store is filled with ultra hip wannabe hipsters. He started his collections in 2001 launching an additional eco-friendly and less expensive collection Loomstate in 2004 and Edun in 2005 a collaboration with Bono’s wife, Ali Hewson.
In May Rogan debuted Rogan for Target for three days in May, called Mr. Gregory and Mr. Hahn “the origins of the movement in fashion. The line sold out in about the time it was in stores- three days. Rogan is one of the only high-end designers, whose focus is primarily making his collections on eco-conscious side of fashion, taking on the burden of the frivolous world of fashion.