---------- FashionFirstLunchLater: Press Release

Monday, August 11, 2008

Press Release

Mercedes-Benz Fashion Week Announces Preliminary Line-Up for the Spring 2009
Collections in New York- September 5th- 12th
New York, NY (August 11, 2008) – Mercedes-Benz Fashion Week in New York is a month
away. Producers, designers and stylists are preparing their collections to grace the most centralized fashion event worldwide. Bryant Park will take center stage in New York City and
once again become the fashion scene when the Spring 2009 collections are presented.
In anticipation of the 70th anniversary of The Wizard of Oz in 2009, Mercedes-Benz Fashion
Week will kick-off the week with a gala event at Saks Fifth Avenue on the evening of September
“We couldn’t be more enthusiastic about the fantastic schedule we have planned for Mercedes-
Benz Fashion Week this season,” said IMG Fashion Senior Vice President Fern Mallis. “Once
again we are showcasing both the most well-known and up and coming designers in the world.”
The Mercedes-Benz Fashion Week schedule begins with Michael Angel and is followed by BCBGMAXAZRIA , Perry Ellis, Duckie Brown, Rubin Singer, Nicole Miller, Erin Fetherston,
Academy of Art University, Venexiana, Lacoste, Charlotte Ronson, Tony Maticevski, Abaeté, Andy& Debb, Rosa Chá, Verrier, Alexandre Herchcovitch, Rock & Republic, Macqua, Lela Rose,
DKNY, Tracy Reese, Terexov, Hervé Léger by Max Azria, Diane Von Furstenberg, Y-3, Akiko
Ogawa., Tibi, Miss Sixty, Thuy Diep, Twinkle by Wenlan, Carolina Herrera, Peter Som, Jill Stuart, Sergio Davila, Diesel Black Gold, Luca Luca, Yeohlee, Tony Cohen, Ports 1961, Gottex, Cynthia Steffe, Badgley Mischka, Monique Lhuillier, Iódice, Betsey Johnson, Dennis Basso, Joanna Mastroianni, MAX AZRIA, Vivienne Tam, Brian Reyes, Michael Kors, Nanette Lepore, Richard Chai, 3.1 Phillip Lim, Carlos Miele, Pamella Roland, Milly by Michelle Smith, Anna Sui, Mara Hoffman, Malan Breton, Vera Wang, Naeem Khan, Rebecca Taylor, Reem Acra, Calvin Klein, Leifsdottir, Chris Han, Custo Barcelona, Zac Posen, Aurelio Costarella, Project Runway, Ralph Lauren, Tadashi Shoji, Sabyasachi, Carmen Marc Valvo, Donna Karan Collection and OmniaLuo by Zheng Luo.
The historic Bryant Park Tents contain three venues this season: the Promenade, the Salon and
the largest venue, the Tent. Over the course of eight days of Mercedes-Benz Fashion Week, the
tents will host more than 100,000 industry insiders, professionals and guests attending runway
shows, conducting interviews, reviewing and buying collections and re-affirming the importance
and economic impact of the city’s prestigious fashion industry.
Title sponsor Mercedes-Benz is joined by DHL, American Express, M·A·C Cosmetics, Judith Ripka,
YKK, W Hotels Worldwide, Havaianas, BlackBerry® and T-Mobile USA INC., OfficeMax, Seoul
Metropolitan Government, LU Biscuits, Evian ® Natural Spring Water, Peroni, The Wines of
Rioja, Imperia Vodka, Chambord, and BAWLS Guarana as well as the following media partners The New York Times, Women’s Wear Daily, Full Frontal Fashion, ULTRA HD and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the exciting week of shows as enjoyable and pleasant as possible for all attendees. Further details and announcements on this event will follow.
Mercedes-Benz Fashion Week Fall 2008 Collections will be held September 5-12, 2008. For
more information, and for press and industry registration, please visit us online at
www.mbfashionweek.com/newyork. Please note, early registration ends August 12 th at
midnight. To be included in the press book, you must register before that time.
For press information including photography please register and visit the Mercedes-Benz
Fashion Week Newsgroup at http://www.newsgroup.mbusa.com/.